Starting today, Californians will be among the first travelers to taste Delta Air Lines’ complimentary meals in the economy class on 12 longer U.S. routes.
Meals are first being rolled out to economy passengers on flights between New York’s John F. Kennedy International Airport and the Los Angeles or San Francisco airports. Then on April 24, Delta will offer free food on 10 other routes, including Seattle, New York, Boston and Washington, D.C.
Delta’s food leans toward fresh and healthy. For breakfast, passengers can choose between a honey maple breakfast sandwich, a breakfast medley or a fruit and cheese plate. For lunch, there’s a mesquite-smoked turkey combo, a whole grain veggie wrap (main photo above courtesy of Delta Air Lines) or a fruit and cheese plate. Passengers also will get snacks.
Most airlines, including Atlanta-based Delta, stopped serving free meals in economy class by 2010. Delta says its change is part of a multi-million dollar investment in its in-flight customer experience, including upgraded snacks, better blankets, new food-for-purchase options and free in-flight entertainment.
When the airline tested the meal service on some flights late last year, its customer satisfaction scores spiked.
There are other reasons, too. Now that the airline industry is quite healthy again, carriers are re-investing some of their profits in products and services designed to retain existing customers and attract new customers in a hyper-competitive market. Free food is a way for Delta to distinguish itself from the competition .
Remaining questions include whether Delta’s free food tastes good and whether that matters to most travelers.