More Alaska Airlines changes are on the horizon

Alaska Airlines today will end its year-old daily flight between Los Angeles and Cuba due to low demand and changes in the Trump administration’s policy toward Cuba.

It’s just one of many changes occurring since Alaska merged with Virgin America in December 2016 and have been gradually integrating their operations, staff and policies. Earlier this month, Alaska received a single operating certificate from the Federal Aviation Administration for it and Virgin America to fly as one airline, which will enable some of the biggest changes.

Here are some examples of what Alaska has in store this year and beyond:

  • Paint the first Airbus plane in Alaska’s colors this month.
  • Add high-speed, satellite Wi-Fi to its entire fleet of Boeing and Airbus aircraft starting in March.
  • Upgrade its in-flight menus by adding fresh meal options in the First Class and Main cabins, and West Coast-inspired beer and wine choices.
  • Install blue mood lighting on more Boeing planes. Virgin America is famous for its cabin “mood lighting,” which changes color and brightness throughout a flight depending on the time of day and conditions outside the plane. The largely pink and purple hues were supposed to create a calm environment.
Alaska Airlines' blue mood lighting
Alaska Airlines said it plans to add blue lighting to more planes vs. the primarily pink and purple mood lighting that was popular on Virgin American planes. (Courtesy of Alaska Airlines)
  • Install new modern interiors in all Airbus planes, such as new seats, carpeting and lighting.  Alaska will increase the number of First Class seats and introduce Premium Class seats.
  • Locate an Airbus operations control center with one for Boeing aircraft at its Seattle-based flight operations center in March.
  • Offer travelers one mobile app, website and airport check-in counter when Alaska moves to a single reservations system in late April. For now, customers will continue to use separate Alaska and Virgin America platforms.
  • Update and expand airport lounges, including a new New York JFK lounge in April and a flagship lounge at Seattle next year.
  • See new uniforms designed by Seattle designer Luly Yang in 2019. Flight and ground crews will start testing new uniforms soon.
Since late 2016, travelers already have seen Alaska make the following changes: merge Virgin America’s loyalty program with the Alaska Mileage Plan; end Virgin America’s credit card program to focus on Alaska’s credit card; and update its no-show policy.

The featured photo at top is by Artur Bergman via Flickr under Creative Commons license.

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