Southwest Airlines is taking in-flight entertainment to new heights.
A deal with Warner Music Nashville will let the airline continue to offer mile-high music featuring artists from Warner Music Nashville, according to Billboard magazine.
Who doesn’t appreciate a little fun to break up the strain and dullness of air travel or meeting a rising country star like Devin Dawson? And studies show that listening to music helps reduce stress and anxiety, such as fear of flying.
Dawson recently performed, including songs from his Dark Horse album due out on Jan. 19, onboard a Southwest flight from Nashville to Philadelphia. The video below was featured in a tweet from Dawson’s Twitter account.
Dallas-based Southwest is a big supporter of music. It has been hosting pop-up Live at 35 concerts where artists perform on a flight at 35,000 feet since 2011. It also hosts the Opry at the Southwest Porch at Bryant Park summer concert series.
In addition to Dawson, other onboard performers have included the Barenaked Ladies band, Drake White, Gavin DeGraw and King & Country.
“Music provides our employees an avenue to drive an emotional, human connection with our customers, straight from the heart,” Southwest spokeswoman Linda Rutherford said in a statement.
Earlier this year, Southwest launched its Destination: Red Rocks music series with a contest between six bands to see who would open for The Fray band at Red Rocks Amphitheatre in Colorado. The Atlanta-based band Pony League won. At the same time, the airline also started the Southwest.fm website to showcase its music events.
Southwest supports artists in other ways, too. It lets passengers carry smaller musical instruments on board if they fit in an overhead bin or under a seat. It also lets musical instruments count as one of a passenger’s two free checked bags.
Below is a YouTube video from Southwest of the Barenaked Ladies before, during and after their in-flight performance in 2015.