6 travel trends to look for this year

Who doesn’t love to travel?

Each year, many of us add more destinations to our bucket list and new experiences we want as part of those trips. That’s partly why travel is up and expected to grow even faster this year, according to the US Travel Association. Another reason is the strong economy and high unemployment giving people the means to travel.

Here are six trends that may reshape the way we travel this year and beyond:

1. Unplug

More travelers want to refresh themselves and escape their busy lives. They’re prioritizing mental health over fun and thrills, according to the ATTA-Outside study.

This trend, however, varies by age, according to AARP. Nearly half of boomers say they travel to relax and rejuvenate or as a getaway from everyday life. But nearly three-quarters of millennials expect to bring work along on a trip.

I wrote an article about spa travel for the Chicago Tribune in late 2016. Spa spending has grown steadily over the last decade.

Japanese garden at Osmosis Day Spa Sanctuary
The Japanese garden at Osmosis Day Spa Sanctuary in Freestone, Calif., offers another way to relax and meditate. (Photo by Sheryl Jean)

2. Higher prices

That relaxation may come at a higher cost this year — a reflection of the stronger U.S. economy and growing travel demand, according to a report by Carlson Wagonlit Travel and the GBTA Foundation. They expect global airfares to rise 3.5 percent, hotel prices to increase 3.7 percent and ground transportation, such as taxis, trains and buses, to remain more or less flat.

“If 2017 was the rise of the airline carriers’ “basic economy/no frills” concept, 2018 will be the hotel industry’s big year for ancillary charges,” according to a report by American Express. More lodgings are charging higher rates for a refundable room and fees for services that used to be free, such as Wi-Fi service, holding luggage, parking, early departures or a room safe, it said.

This may affect older travelers more because Baby Boomers (people age 54-72) prefer to stay in hotels or motels for amenities such as the concierge and room service, according to AARP. Millennials (age 13-36) are more open to staying in private home rentals, citing better prices, more space and amenities like a kitchen or washer/dryer.

3. Travel restrictions

Cheap regional airfares, home rentals and social media hype has contributed to overtourism in many popular places worldwide. Italy’s Cinque Terre is trying to control large tour groups that visit the five small, hillside towns linked by a trail along the Ligurian coast. Peru’s Machu Picchu restricts the number of visitors and how and when they access its ruins. Norway has introduced safety digital marketing to help deal with increased tourism and rescue calls.

The ATTA expects more places to restrict visitor access as governments and local residents protest the impact of overtourism on historical sites, pollution, traffic and the cost of living.

4. Customized travel

More people traveling to more places means there are fewer hidden gems and untrammeled areas. Research by Deloitte and the ATTA show that more travelers want personalized itineraries in their quest to experience something truly different.

5. Go local

Travelers also want more authentic interactions with local residents and communities, according to a study by the ATTA, East Carolina University and Outside magazine. This may include immersive experiences, such as staying overnight in a villager’s home or visiting a farm to learn about their sustainability efforts.

AARP found similar trends among international travelers: 49 percent want to “tour with a local” vs. 40 percent in 2017.

Bike and donkey in New Zeland
Personalized travel, such as a multi-day bicycle tour in New Zealand, lets you get closer to local people and animals. (Photo by Sheryl Jean)

6. Virtual travel

Simulated travel experiences based on virtual and augmented reality technology provide access for people who can’t travel, enhance travel with behind-the-scene looks at damaged or hard-to-reach sites and create new marketing opportunities, according to the ATTA. Discovery Communications’ Discovery TRVLR project takes people to the seven continents using VR headsets. Go Under the Canopy takes people into the Amazon rainforest in an educational VR tour by Conservation International and Jaunt. You can take an interactive kayak tour of the Grand Canyon with Immersive Entertainment.

Virtual travel still can’t replace the real thing.

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New coalition aims to reverse declining international travel to the United States

A new business coalition hopes to work with the Trump administration to reverse declining international travel to the United States.

The Visit U.S. Coalition, which launched today, consists of trade groups that represent many travel-related businesses and workers.

As global travel increased 8 percent over the last two years, the U.S. share of that travel fell — from 13.6 percent in 2015 to 11.9 percent in 2017, according to data cited by the coalition.

International travelers spent $246 billion in 2016, according to the U.S. Travel Association (USTA), which is member of the coalition. About half of the 75.6 million foreign visitors that year were from Mexico and Canada.

President Donald Trump blocked travel from several largely Muslim countries, has proposed an end to so-called “chain immigration” and wants to erect a wall at the Mexico border. Visit U.S. cites the strong U.S. dollar, low-cost air travel and stronger air travel security as factors hurting international travel here.

In the coming weeks, Visit U.S. said it will propose policy recommendations. In addition to USTA, the coalition’s founding members include the American Gaming Association, American Hotel & Lodging Association, Asian American Hotel Owners Association, National Restaurant Association, National Retail Federation and U.S. Chamber of Commerce.

 

Survey: Christmas season is worst time to fly

Just as millions of Americans prepare to fly back home after Christmas, a new study finds that consumers think air travel is more frustrating than it was five years ago.

Consumers also think the Christmas season is the worst time of year to fly, according to the Morning Consult national survey conducted for the U.S. Travel Association (USTA), an industry trade group.

Such negative emotions mean fewer Americans are willing to travel. The survey found that air travel hassles stopped 24 percent of leisure travelers and 14 percent of business travelers from taking at least one trip in the last five years.

And that’s translated into real losses for the U.S. economy. In 2016, the USTA says Americans avoided 32 million air trips because of travel hassles, costing the economy more than $24 billion in spending.

Here are some of the survey findings over the last five years:

  • 60 percent say airline fees, such as those for checked bags, flight changes and seat assignments, have worsened.
  • 51 percent say the overall cost of flying has increased.
  • 47 percent say airport hassles, such as long lines and crowded terminals, have gotten worse.

Improving airports would help, according to the USTA. Two in five frequent business and leisure travelers would take at least three more trips a year if airport hassles were reduced or went away, according to the survey.

In addition, many survey respondents think Congress should pursue policies to: modernize airport and air traffic control infrastructure (60 percent), give airports more flexibility to improve air service options for travelers (55 percent) and maintain competition between airlines (53 percent).

Morning Consult surveyed 2,201 adults online from Oct. 10-12, 2017. Results have a margin of error of +/- 2 percentage points.