Virgin was the latest mobile company to make waves when it recently announced a new service plan and other perks for iPhones.
Virgin Mobile USA teamed up with Apple to offer iPhone service deals under its new Inner Circle, which sounds more like a cult than a data plan.
Here’s the skinny: If you buy an iPhone from Apple or Virgin, you can sign up for 12 months of unlimited talk, text and data service* service by July 31 for $1. After July 31, new customers will pay $1 for the first six months of service. After either introductory period ends, the plan will cost $50 a month.
Check this network coverage map to see what Virgin Mobile service is like in your area.
The Inner Circle also provides other Virgin perks: a round-trip companion ticket (excluding taxes, fees and surcharges) to the United Kingdom on Virgin Atlantic Airways, one night at Virgin Hotels and discounts on Virgin Wines, flights at Virgin America and the Virgin Sport festival in San Francisco in October.
It’s the kind of disruptive move Virgin is known to do to grab market share from rivals in uber competitive markets. Virgin “has always looked to shake things up and challenge the status quo in any sector we go into,” Virgin Group founder Richard Branson said in a recent statement.
It’s also a way for Virgin to funnel business to dozens of other Virgin brands and drive revenue at some of the newer ones, such as Virgin Hotels. The first U.S. hotel opened in Chicago in 2015; several more are planned through 2020.
A 196-room Virgin Hotels site in San Francisco’sSouth of Market area is scheduled to open this summer. A 200-room Silicon Valley hotel in Milpitas, which is scheduled to open in fall 2019, will boast a live music venue. Both hotels will feature several dining and drinking options, including a roof-top bar; a cafe; and meeting space.
It’s all about branding.
* Virgin Mobile says it will deprioritize customers who use more than 23 GB of data during one billing cycle, meaning your bandwidth could be constrained at times. The Inner Circle offer is available to customers who buy an iPhone SE, 6s, 6s Plus, 7 or 7 Plus.